Privacy Policy

Last updated: February 12, 2026

1. Who We Are

This privacy policy applies to the Source Media Group Partner Connection Portal ("Portal"), operated by Source Media Group ("SMG", "we", "us"). The Portal is an internal tool used to evaluate potential YouTube channel partnerships. It is shared only with creators SMG is actively in discussions with — it is not a public-facing consumer application.

Website: source-grp.com

2. What Information We Collect

When you use the Portal, we request read-only access to the following through Google OAuth authentication:

  • Google profile information: your name and email address, provided by Google during sign-in.
  • YouTube Analytics data (via the yt-analytics.readonly scope): read-only channel performance metrics including views, watch time, ad impressions, ad type breakdowns, and device type breakdowns.
  • YouTube Analytics Monetary data (via the yt-analytics-monetary.readonly scope): read-only revenue metrics including estimated revenue, gross revenue, and CPM rates.

We do not collect passwords, video content, subscriber lists, comments, or any data beyond what is described above. We do not modify your YouTube account or channel in any way.

3. How We Use Your Information

Your data is used solely to prepare partnership proposals. Specifically:

  • Your YouTube Analytics and YouTube Analytics Monetary data is exported into a private Google Spreadsheet and transferred to SMG's company Google Drive for review by the SMG partnerships team.
  • The SMG partnerships team uses this data to evaluate your channel and prepare a potential partnership proposal.

Your data is never sold, rented, licensed, or otherwise disclosed to any third party. It is not used for advertising, ad targeting, marketing, profiling, or any purpose other than preparing partnership proposals. Access is restricted to authorized Source Media Group team members only.

4. How We Store Your Information

Your YouTube Analytics and YouTube Analytics Monetary data is written to a Google Spreadsheet and stored in a designated folder within SMG's company Google Drive. Access to this spreadsheet is restricted to authorized SMG team members. Data is not transferred to or stored on any third-party platform outside of Google Workspace.

We do not maintain a database of user accounts. Your Google OAuth tokens are stored in an encrypted session cookie during the data export process.

5. Google API Services & YouTube API

The Portal's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

The Portal uses the YouTube Analytics API to access your channel data. By using the Portal, you also agree to be bound by the YouTube Terms of Service and the Google Privacy Policy.

6. Revoking Access

You may revoke SMG's access to your YouTube data at any time via the steps outlined in Google's security settings by removing "Source Media Group" from the list of connected apps.

Revoking access prevents any further API calls to your YouTube Analytics data. It does not delete data that has already been exported to the Google Spreadsheet. To request deletion of exported data, please contact us directly.

7. Data Retention

Exported YouTube Analytics data is retained in Google Spreadsheets for as long as it is needed for partnership evaluation and ongoing relationship management. If a partnership does not proceed, your data will be deleted within 90 days of the evaluation decision. You may request deletion of your data at any time by contacting us.

8. Security

We take reasonable measures to protect your information. OAuth tokens are transmitted over HTTPS and stored in encrypted session cookies. Exported data resides within Google Workspace with access restricted to authorized SMG personnel. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Portal is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this privacy policy from time to time. If we make material changes, we will update the "Last updated" date at the top of this page.

11. Contact Us

If you have questions about this privacy policy or wish to request deletion of your data, please contact us at partnerships@source-grp.com.